Sambad is Orissa’s most read Oriya newspaper in the country. The newspaper was launched on October 4th, 1984 to reach out to the vast number of Oriya speaking population in Odisha and the rest of the country. After twenty seven years of widespread popularity Sambad has been entitled to be the number one newspaper in Orissa by both IRS and Audit Bureau of Circulation.
Reasons for Popularity:
Sambad made a name itself by introducing offset printing technology, thereby putting an end to dak editions in the state. The motto behind serving readers with the latest developments in Indian and abroad in the best possible format keeps this newspaper way ahead of others.
Sambad was the first to introduce a dedicated page for Sports news apart from launching a series of color pullouts that keeps over 60 lakh readers gasping for more. The newspaper also widened its reach by introducing a digital edition for its readers.
Growth of advertising in Sambad:
Sambad is one newspaper that covers almost every newspaper reader settled in Orissa. With over ten editions in the state it is surely the best newspaper for booking classified ads in.
Sambad has two main competitors in the state of Orissa. The first one is English news daily called The Statesman and the second one being regional newspaper titled Dharitri.